Young’s Drug Store – “Security Health Plan” Campaign.
With the announcement that a competing, local pharmacy chain will no longer accept Security Health Insurance plans, Young’s Drug Store took advantage of this opportunity to attract new customers that were displaced by this news. This was also an opportunity to remind existing and potential clients that they gladly accept all insurance plans.
Ontogeny wrote and produced a coordinating direct mail and a poster/outdoor campaign to announce this news to consumers.
Young’s Drug Store is a locally-owned and operated small business with three different pharmacy retail locations and one long-term care pharmacy in Wausau.