Big Brothers Big Sisters – Bowl For Kids’ Sake – Logo and branding

Every year Big Brothers Big Sisters of Northcentral Wisconsin (BBBS) has developed and branded a different marketing campaign based on the decided annual theme for their Bowl For Kids’ Sake event. As a non-profit organization, they decided it best practice for them to focus their efforts on one logo that would encompass the brand year after year. BBBS desired to have a logo that would stand out over the years—something modern, yet fun—as the event is centered on kids in need of mentors.

Ontogeny tailored the design for the young professional audience that this event is geared toward, while keeping a fun spirit and making it look modern. From font selections to the placement of the bowling ball and color choices—the logo is fun and stylish but it’s still professional for the adults BBBS wants to participate. The outline of the typeface and banner keep things sleek and modern. It’s attention-getting and the design also nicely compliments the BBBS logo. The client loves the new look!