Consumers may often recall a great commercial, however, many can rarely remember the brand associated with it. (A marketers worst nightmare!) On the other hand, one of the greatest determining factors of successful creative marketing (other than sales) is if consumers can actually remember BOTH the commercial and brand associated with it. These classic Christmas commercial favorites are great examples of successful marketing — because of the great feelings they were able to draw out of us. https://bit.ly/2P8gvKO
